Privacy policy

Last updated: February 20, 2026

This Privacy Policy (“Policy”) applies to the use of Shine Inside and Out, a[n] Colorado limited liability company (“Owner/We”) website located at https://shinebothinsideandout.com/ (“Website”) by any user or visitor (“You” or “Your”) of the Website (Owner and You collectively “Parties” and each a “Party”).

This Policy describes how Owner collects, uses, and discloses information in the United States. The United States may not offer a level of privacy protection as great as that offered in other countries. In jurisdictions outside of the United States where Owner is subject to different or more restrictive local laws, Owner may adjust its practices in those jurisdictions to comply with local laws. Otherwise, Owner makes no representation that the practices described in this Policy are compliant with laws outside of the United States that apply to the collection, security, use, and disclosure of information. Information that is collected or stored in jurisdictions outside of the United States may, subject to applicable law, be disclosed or transferred to the United States or other locations. When information is transferred to the United States, it will be handled in accordance with the laws of the United States.

Shine Inside and Out operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Shine Inside and Out is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy and You agree to the privacy practices described in this Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

· Contact details including your name, address, billing address, shipping address, phone number, and email address. Your preferences, content, access device information, reviews, photographs, videos, and other content; and communications and other messages, including correspondence between Owner and You. You may decline to provide personally identifiable information through the Website. However, depending on the activity, some of the information Owner asks You to provide is mandatory. If You decline to provide the mandatory information for a particular activity that requires it, Owner may not be able to provide that service to You.

· Non-Personally Identifiable Information. Non-personally identifiable information is information that does not identify You or another person. Non-personally identifiable information includes: (i) session and usage data; (ii) log data; and (iii) aggregate information.

· Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.

Account information including your username, password, security questions, preferences and settings.
Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services. Session and usage data is information about Your use of the Website, without limitation, connection and service-related data submitted to Owner through the use of the Website. Session and usage data includes information relating to the connection request, server communication, and data sharing, including: network measurements; quality of service; time and date of the use of the Website; and upon Your consent, Your location. Owner may also aggregate session and usage data as described in the aggregate information section below. Session and usage data does not include any personally identifiable information nor does it include content You may transmit or share through the use of the Website (such as name, address, and calendar appointments).

Log Data. When You interact with Owner or use the Website, Owner’s systems may automatically collect Your unique user device number, the IP address, type of browser or operating system You use, and the dates and times of Your use.

Aggregate Information. Aggregate information is data Owner collects about a group or category of services or users from which individual user identities have been removed. In other words, information on how You use the Website, may be collected and combined with information about how others use the Website, but no personally identifiable information will be included in the resulting aggregate information. Aggregate information helps Owner understand trends in Owner’s users’ needs so that Owner can better consider new features or otherwise tailor the Website.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to calculate and collect fees to process your payments, to fulfill your orders, to resolve disputes and troubleshoot problems, to verify Your identity and the information You provide, encourage a safe online experience and enforce Owner’s policies, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, provide You with information that may affect Your use of the Website and Services, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.

Upon receipt of the first communication of this type, You will have the opportunity to opt-out of future communications by clicking on unsubscribe link or by following unsubscribe instructions described within the communication or otherwise notifying Owner at mc@shinebothinsideandout.com. we may, however, send You messages through email, text message or other means of communications as part of Owner’s services regarding administrative matters, updates, disputes, and customer service issues regarding the products or services, and You will not be able to opt-out of receiving such messages. You can do the following at any time by contacting Owner via email: (a) verify what personally identifiable information Owner has about You, if any; (b) change, correct or delete any personally identifiable information Owner has about You; and (c) express any concern You have about Owner’s use of Your personally identifiable information. From time to time, Owner may implement solutions designed to more efficiently capture Your communications preferences. In any such event, Owner will strive to reflect any previously stated communicated preferences within such solutions. Owner may also use Your personally identifiable information as Owner believes necessary or appropriate, in any manner permitted under applicable law, including laws outside your country of residence to: comply with legal process; respond to requests from public and government authorities, including public and government authorities outside Your country of residence; enforce our terms and conditions; protect Owner’s operations; protect Owner’s rights, privacy, safety or property, and/or that of Owner’s affiliates, You or others; and allow Owner to pursue available remedies or limit the damages that Owner may sustain.

· Non-Personally Identifiable Information. Owner may use Your non-personally identifiable information for any purpose, including, but not limited to, for Owner’s own internal purpose to measure traffic patterns; to understand demographics, customer interest, and other trends among Owner’s users; to provide, improve, and modify the Website; and for promotion and marketing purposes.

Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.
Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

Owner may disclose, and You hereby consent to Owner’s disclosing of Your personally identifiable information to: (i) service providers and others who help with Owner’s business operations and assist in the delivery of Owner’s products and services including, but not limited to, application development, Website hosting, maintenance, data analysis, infrastructure provision, IT services, customer service, email delivery services, payment processing, marketing, analytics, and enforcement of Owner’s Terms of Service Agreement and other agreements; (ii) third parties in the event of a reorganization, merger, sale, debt financing of assets, joint venture, assignment, transfer or other disposition of all or any portion of Owner’s business or assets (including in connection with any insolvency, bankruptcy, receivership or similar proceeding); (iii) an Owner subsidiary, affiliate or business partner; (iv) other users of the Website to identify You to anyone to whom You send messages or make comments through the Website; (v) persons or entities with whom You consent to have Your personally identifiable information shared; (vi) third parties in order to prevent damage to Owner’s property (tangible and intangible), for safety reasons or to collect amounts owed to Owner; (vii) merchants and payment processors; and (viii) third parties as Owner believes necessary or appropriate, in any manner permitted under applicable law, including laws outside Your country of residence to: comply with legal process; respond to requests from public and government authorities, including public and government authorities outside Your country of residence; enforce Owner’s Terms of Service Agreement and other agreements; protect Owner’s operations; protect Owner’s rights, privacy, safety or property, and/or that of Owner’s affiliates, You or others; and allow Owner to pursue available remedies or limit the damages that Owner may sustain. Owner will not sell, rent or lease Your personally identifiable information to a third party without Your express permission, unless required by law.

For a more informative breakdown: In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites. You can exercise your rights to opt-out of those uses here (https://shinebothinsideandout.com/pages/ccpa-opt-out.
When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
With our affiliates or otherwise within our corporate group.
In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.
PUBLIC AREAS AND THIRD-PARTY POSTINGS. Owner may provide areas on the Website where users can publicly post information about themselves, including, but not limited to, names, photos, designs, comments, messages, and other content. This information may be accessible by other Website users, third-party users, members of the public, and may appear on other websites and in web searches. As a result, this information could be read, collected, and used by others. Owner does not control or endorse the information posted by third-party users, are not liable for Your or third-party posts to the Website, and specifically disclaim any liability resulting from such posts.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy . Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

In other words, upon Your consent, the Website may access third-party information through application interfaces. Owner may provide links to third-party Websites as a service to You. When You click on links of third parties in the Website, You may leave the Website. THIS POLICY DOES NOT COVER ANY COLLECTION, USE OR DISCLOSURE BY THIRD PARTIES THROUGH ANY APPLICATIONS, WEBSITES, PRODUCTS OR SERVICES THAT OWNER DOES NOT CONTROL OR OWN, OR ANY THIRD-PARTY FEATURES OR SERVICES MADE AVAILABLE THROUGH THE WEBSITE. BY USING THE WEBSITE, YOU EXPRESSLY RELIEVE OWNER FROM ANY AND ALL LIABILITY ARISING FROM YOUR USE OF ANY THIRD-PARTY WEBSITE. The inclusion of a link or accessibility of third-party websites does not imply endorsement of such third-party Website by Owner. All trademarks, trade names, and logos of third parties featured on the Website belong to their respective owners. Each merchant and third-party payment processor collects and shares Your information according to its own privacy policy and terms of service. Owner is not responsible for the actions of third-party processors or merchants, including how such entities treat Your information. You are responsible for knowing and understanding their policies and terms.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of 13. If you are the parent or guardian of a child who has provided us with their personal information, please contact Owner at mc@shinebothinsideandout.com to request that it be deleted. As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 13 years of age. If Owner becomes aware that a child under the age of 13 has provided Owner with personal information, Owner will take steps to remove such information. By using the Website, You are representing to Owner that You are not under the age of 13. If You are under 13 years of age, You are not authorized to use the Website.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us. If You create an account on the Website, You are responsible for protecting the security of Your account, its content, and all activities that occur under the account or in connection with the Website. Do not share Your private account information with others. You must immediately notify Owner of any unauthorized uses of Your account or any other breaches of security.

DATA RETENTION. Owner will retain Your personally identifiable information for the period necessary to fulfill the purposes outlined in this Policy unless a longer retention period is required or allowed by law. Your personally identifiable information may or may not be encrypted while stored or archived by Owner.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

DISCLAIMER. ELECTRONIC COMMUNICATIONS PRIVACY ACT NOTICE (18 U.S.C. 2701-2711): OWNER MAKES NO GUARANTY OF CONFIDENTIALITY OR PRIVACY OF ANY COMMUNICATION OR INFORMATION TRANSMITTED ON THE WEBSITE OR ANY OTHER WEBSITE LINKED TO THE WEBSITE. OWNER WILL NOT BE LIABLE FOR THE PRIVACY OF INFORMATION, E-MAIL ADDRESSES, REGISTRATION, AND INDENTIFICATION INFORMATION, DISK SPACE, COMMUNICATIONS, CONFIDENTIAL INFORMATION OR TRADE SECRET INFORMATION, OR ANY OTHER CONTENT TRANSMITTED OVER NETWORKS ACCESSED BY THE WEBSITE, OR OTHERWISE CONNECTED WITH YOUR USE OF THE WEBSITE.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

Right to Access / Know. You may have a right to request access to personal information that we hold about you.
Right to Delete. You may have a right to request that we delete personal information we maintain about you.
Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
Right to Opt out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have a right to opt out of the "sale" or "share" of your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws. You can exercise your rights to opt-out of those uses here. Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt-out for the device and browser that you use to visit the website. If we are able to associate the device sending the signal to a Shopify account, we will apply the opt out request to the account as well. To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/. Other than the Global Privacy Control, we do not recognize other "Do Not Track" signals that may be sent from your web browser or device.
Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

PRIVACY RIGHTS NOTICE TO CALIFORNIA RESIDENTS. The State of California enacted the Shine the Light law (California Civil Code Section 1798.83) that permits users who are California residents to request certain information regarding the disclosure of certain “personal information” during the past year for marketing purposes. To make such a request, please email Owner at mc@shinebothinsideandout.com.

Do Not Track Law. California’s Do Not Track Law (Cal. Bus. & Prof. Code §§ 22575-22579) requires Owner to disclose to You how Owner responds to web browser “do not track” signals or other mechanisms that provide You the ability to exercise choice regarding the collection of personally identifiable information about Your online activities over time and across third-party websites or online services. In addition, the law requires Owner to disclose whether other parties collect personally identifiable information about Your online activities over time and across different websites when You use the Website.

Cookies & Tracking. Owner uses cookies to: (i) store information so that You will not have to re-enter that information during Your visit or the next time You visit the Website; (ii) monitor the effectiveness of marketing campaigns; and (iii) monitor aggregate metrics such as total number of visitors, page views, etc. In addition, by visiting the Website, Owner uses cookies and similar tracking technologies, such as pixels, to analyze trends, administer the Website, track users’ movements on the Website, and serve targeted advertisements. Owner partners with third parties to manage and serve its advertising on other sites. Owner’s third-party partners may use cookies or similar tracking technologies in order to provide You advertising or other content based upon Your browsing activities and interests. You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but You can usually modify Your browser setting to decline cookies in the browser settings. If You choose to decline cookies, You may not be able to sign in or use other Website features or services that depend on cookies. If You choose to accept cookies, Your browser may allow You to delete cookies that You have accepted at a later date. To opt out of receiving targeted advertising, please visit www.aboutads.info or www.networkadvertising.org/choices, or for those in Europe, www.youronlinechoices.eu for instructions on how to opt out of targeted advertising.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at mc@shinebothinsideandout.com or contact us at 6767 S. Vine Street, #1111, Centennial, CO, 80122, US